We get so many positive e-mails as well as posts in our member forum area. I decided to post one now and then that illustrates what the majority understand (or should be realizing).
I have not met Justin. Justin has been brought to all of us through The Customer Advantage as a member. Allow this journey to be for the right reasons and you too will find Amazing people as friends and I encourage you to notice, the new friendships you are building here can be for a lifetime. Allow yourself to “try on” a different perspective or add to your own and grow!
With all of my heart, I appreciate everyone that is part of our TEAM. Words can never illustrate how honored and grateful I am to you!
PS. I welcome your comments here too!
Justin White said:
WAKE-UP CALL FOR ALL THOSE CONCERNED ABOUT WHEN WE LAUNCH
I have been in the software business since 1982. I worked in management for Microsoft from 1990 to 2000. I have had my own software start-up since 2002 that includes online business management (AR/AP/GL/CRM) and bulk email marketing. What I am about to tell you comes from knowing what I’m talking about.
Those of you who are complaining about not being launched yet don’t understand the magnitude of what TCA is attempting to come to market with. You are, appropriately so, very excited about the idea, but don’t understand what you have been clearly told: this is an internet software startup that is in a pre-launch development phase.
Sophisticated custom software systems don’t grow on trees: they take a tremendous amount of elaborate architectural planning, and countless hours of development time by very talented high IQ engineers. It is like brain surgery in terms of getting the architectural logic programmed into efficient systems that do exactly what they are supposed to do without making ANY mistakes.
The good idea that TCA has combines two completely different software challenges, each of which is daunting to do fast and get to market in a competitive window of time, but when you combine the two, we are talking about a development challenge that a Microsoft would find hard and would take them well more than 12 months to develop. You almost have to be an innocent entrepreneurial startup to be crazy enough to even engage in an attempt to marry 1) a hyper-local “Groupon-like” daily deal email marketing platform and 2) a multi-level subscriber rebate accounting system that includes a rollup structure.
You might be concerned now that we aren’t launched yet, but I guarantee you that you will care much more when the first rebate checks come out and you are trying to a) understand why the number is what it is and b) you think the number isn’t right. You think a delay now is “inexcusable”? What if the company launches, sends its first payments out to many thousands of subscribers, and then has to stop, re-program, rescind payments and not pay again for months until the changes are de-bugged and ready to release. A mistake of this magnitude can kill the infant business, probably from legal actions brought by many of the people who are complaining now and urging reckless speed to launch.
Concurrently to all this, the company is engaged in designing its launch branding campaign, again not a trivial thing: a) this company has a very unique brand story to tell that requires a lot of deft creativity to get right, b) you don’t get to create a corporate brand twice and c) the degree to which the brand hits the bulls-eye of differentiating the company from the plethora of other competitors in the “Groupon” market will be a key element to the viral growth everyone is expecting.
And you can’t launch the deals on a nationwide basis, at a local level, with the complex final systems, before you have the brand ready to roll. There are Madison Avefirms that would never dream of releasing a brand like this with less than 6 months of planning, and market testing.
If you think that because John Milanoski has a good idea that it should be there for you when you want to make money… NOW… maybe you should step away from TCA for a while and revisit the opportunity in about 12 months. Seriously.
I’m not speaking for the company here and trying to make excuses for it, etc.… I’m simply telling you business reality. If you don’t like that it’s a startup, complaining is inappropriate and says more about you than the company: you were told that it is what it is! Just come back later when/if the company is no longer an internet startup in its infancy desperately trying to pull off one of the most challenging business launches that I’ve seen in a long time.
I’m really excited about it and can’t wait to see the final product, and I’m telling everyone I get involved everything I’ve said in this post.
~ Justin White